"To keep pace or STAY AHEAD of the competition, we need innovation and creativity but unconscious bias can get in the way. There is a bigger impact when we realise our natural unconscious affinity for comfort and familiarity, and our own perceptions and biases that get in the way of our decision making. This can narrow thinking, slow down change and limit innovation."
Read more in The Women's Foundations Best Practice Guide on Success Markers for Effective Unconscious Gender Bias Strategies. Thanks TWF for asking me to contribute to this guide as an unconscious bias consultant.